We turned an engaged medical community into a scalable digital product, creating a new monetization model. The app offers immediate support for newly qualified doctors or those working in emergencies, connecting them to specialists available 24 hours a day via WhatsApp, as well as bringing together essential clinical tools for quick and safe decisions.

The challenge

How do you structure a digital business model that offers immediate and reliable support to doctors on the front line?

• The founder was already monetizing her audience, but without a structured product.
• The first app developed by another software house was expensive, inefficient and didn’t meet doctors’ needs.
• The solution needed to guarantee quick access to specialists, as well as tools to facilitate clinical decision-making.

The road to a solution

We have created an application that combines technology and continuous medical support to optimize emergency care.

• Access to specialists 24 hours a day via WhatsApp, guaranteeing immediate support for doctors working in emergencies.
• Development of an app focused on usability and retention, with an intuitive interface for doctors in high-pressure contexts.
• Integrated clinical tools, such as medicine leaflets and care protocols.
• Structured monetization models, allowing for a predictable and sustainable revenue stream.

What have we learned together?

• Fast access to specialists can transform medical practice and reduce risks in emergency care.
• Well-structured digital communities can become highly profitable businesses.
• User experience and retention are essential to the success of medical platforms.