Over the years, Quantica has developed and evolved a digital platform to facilitate access to credit and encourage savings for historically excluded communities. The product has already helped more than 5,000 families invest more than 5 million dollars, strengthening their financial security.
The challenge
How can we democratize access to credit and encourage financial education for populations excluded from the traditional banking system?
- Many immigrant families had no access to affordable financial products.
- Lack of knowledge about financial management prevented the conscious use of money, even with access to credit.
- Many families were unable to save money because they were in debt.
- We needed to create an affordable, scalable product that delivered value on an ongoing basis.
The road to a solution
We have built a digital ecosystem that goes beyond credit, promoting financial education.
- Iterative and continuous development: we started with a web solution, validated hypotheses, made adjustments and evolved to the current format.
- We create functionalities for savings, microcredit, education and financial advice, guaranteeing a complete user experience.
- The app has been structured to be scalable, allowing it to expand into new markets.
What have we learned together?
Financial inclusion goes beyond access to credit.
- Financial education is just as important as providing credit tools.
- Involving community partners in the technology design process, as well as in its use, is essential for the product’s success.
- A product is not born ready-made, but is shaped over time as users’ needs evolve.